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What to Do When Your Headed No Where Fast

Imagine gearing up for a cross country road trip. Your bags are packed. Your SUV is full of gas. Within arm's reach is the snack cooler loaded with goodies. As you hop in the car, you put on your seatbelt, check the mirrors and reach over to program your GPS. "4..5.., no, no I meant 757 Hollywood Plaza. No, scratch that—I think I'll go to the Grand Canyon…" Thirty minutes later you find you are still in the driveway. Stuck.  ... Read more

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Move from Desperate to Deliberate with Your Ministry Marketing Efforts

"I need more____________" You fill in the blank. Members. Clients. Money. We all experience this at some point in the marketing of our ministries—the point of panic because what you need is greater than what you possess. So what do you do? Here's what NOT to do. Don't panic. Often when faced with difficult situations, impossible deadlines, and urgent needs--we respond from a place of panic and rather than resolving a problem we create a whirlwind of new ones. Instead, pause a moment. ... Read more

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The Secret to All Victory

"Trust God and do good" (Psalm 37:3a) is such a simple phrase yet its meaning is quite significant. As I reflect on the first quarter of 2012, I believe I've discovered the secret to victory in all things. True victory is found in the cycle of trusting AND doing. What you believe matters and what you do matters. Depending on the day, time, and pending circumstances, you may need a little more faith than work or a little more work than faith. ... Read more

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You Are More Than A Pretty Face

I have a confession. Men, I know this may sound a girly, but I have I LOVE beautiful stuff. Who doesn't right? Not the frilly, dilly stuff…but I am a sucker for the clean, crisp, and classy. As a business owner I take the liberty of expressing my appreciation for beauty in the design of my marketing materials. As a general rule of thumb, I regularly attend events that allow me the opportunity meet and network with Pastors and ... Read more

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Beware of the D’s Along the Way

Expanding Your Reach is not optional but mandatory. If you're ready to reach the masses with your message click here to download your FREE Ministry Marketing Makeover Kit. Read more

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Expansion is Your #1 Priority

Have you ever worked long and hard, all day, only to discover at the end of your day you really accomplished nothing? Yes, it is true you can have activity without productivity. The more that I work with Pastors and Christian leaders, the more I see that the majority of their time is spent putting out fires instead of expanding their ministry. If this has been your mode of operating, I encourage you to no longer operate in firefighter mode ... Read more

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How to Create a Simple, Yet Significant Ministry Marketing Strategy

You've made up in your mind that this is THE year that your ministry is going to expand! No longer will your ministry merely exist— it's NOW time for you to reach those you are called to serve in large numbers and consistently. So what do you do first to ramp up your ministry marketing efforts? Gather the team? Count your costs? Pray and fast? Or, do you say "forget the details, let's just get to work"? Many Christian leaders, just after ... Read more

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Embrace the Power of “The Small”

Working with visionaries I find that it is sometimes hard to leave the BIG dream long enough to focus on the small steps it takes to bring it to pass. Yet, I've discovered that the secret to achieving any great vision is embracing the power of what I call "the small". It's in "the small" we refine our process, in the small we control our progress, in the small we see frequent success—all of which we need ... Read more

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The Roller Coaster of Ministry

A personal message from the Ministry Marketing Mentor.... I had a major breakthrough this week! Finally, [I'm pretty sure God had been trying to get me to see this for quite some time now], I realized that the expansion of one's ministry is truly a life-long journey of character development and spiritual maturity. As 2011 comes to a close and I reflect on my personal expansion journey I would characterize it as nothing short of a costly roller coaster ride. The ... Read more

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Your Message Must Be In Line with Your Mission

Expanding Your Reach Assignment God has called you to be of service in a huge way. What is your mission? What is the message that you’re sending out via online marketing, word of mouth, or print? Is it self-serving? If your message is self-serving create a plan of action so that your message can be in alignment with your mission. Expanding Your Reach is not optional but mandatory. If you're ready to reach the masses with your message click here to download ... Read more
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